Celebrating their centenary of physiotherapy Austrian Physiotherapy Association

Autor: Glenn Ruscoe

This year the Austrian Physiotherapy Association is celebrating their centenary of physiotherapy. 

In 1916, the first state-recognized Physiotherapy training commenced in Lainz Hospital, Vienna.

Fast forward to today; to celebrate their milestone achievement the Association has created an information hub at the website www.100jahre.physio (the word 'jahre' translates to 'years').

The Austrian Physiotherapy Association has demonstrated remarkable professional leadership and innovation by developing a specific website to communicate the messages of their anniversary celebrations.   Most notably, by using the .physio extension in their website domain name www.100jahre.physio they have cleverly captured the essence of their message "100 years of physio" in a short, succinct and highly memorable manner. 

By registering and using the domain www.100jahre.physio the Association has created a brand with which they can simultaneously tell their audience what the site is about AND where to find it.  Their message has become the brand and the navigation tool.

Whilst the website language is German, it is well worth a look.