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sexta-feira, 6 de julho de 2012

Needed, STAT: Health Care Workers with High-Tech Skills


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Health informatics jobs are on the rise, and all types of health care workers must have highly specialized digital fluency. 
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A recent report commissioned by Jobs for the Future found that job postings for health care informatics increased by 36 percent from 2007 to 2011, compared with a 9 percent growth in all health care postings, and 6 percent increase in all U.S. jobs.

This trend suggests an area of job growth not fully reflected in some labor data. Jobs for the Future, which is a national nonprofit that works to align education for low-income populations with high-demand careers, puts the findings of the report into context:

The U.S. Bureau of Labor Statistics (BLS) tracks just one type of health informatics position - medical records and health information technician - that accounts for only 60 percent of health informatics jobs. It ignores the growth in positions like supervisor and manager, auditor and compliance review staff, and clinical documentation and improvement specialists. At the same time, these positions have become more skilled, with entry-level jobs upgraded, lower-skilled positions shrinking, and greater clinical knowledge required for higher-level jobs.

The growing demand for highly skilled health informatics professionals reflects the fact that computerized technology is transforming the front lines of health care.

Medical informatics has a history that can be traced back to the 1950s, but only in the last decade or so has the Electronic Medical Record (EMR) become commonplace in community hospitals. As EMRs become standard practice, the technological foundation is in place to support a growing array of computerized systems and high-tech tools that "talk" to those systems. In addition to the informatics specialists who are needed to manage computerized systems, this transformation is affecting health care professionals across the board, in every specialty and at every level, who must master and maintain specialized digital skills in addition to their clinical skills.

For a real-world example of how quickly and dramatically computerized technology is changing the front lines of health care, consider Shawnee Mission Medical Center, a 504-bed hospital in Johnson County, Kansas, that serves the Kansas City metropolitan area. Shawnee Mission is big and busy, with nearly 700 staff physicians and more than 2,800 associates providing care to 20,000 inpatients and 200,000 outpatients each year.

The hospital implemented its EMR system in 2005, with steady additions and refinements over the next few years as the hospital laid the groundwork for the high-tech future. Now that future is here, with a tidal wave of new technologies. During the past year, Shawnee Mission has added and integrated a series of computerized systems and tools that are changing how doctors, nurses and other staff are tracking and maintaining clinical information.

Last August, the hospital made the switch from handwritten paper orders to Computerized Provider Order Entry (CPOE). All orders are now entered electronically, with the process supported by a best-practices module that assists doctors in creating an evidence-based, customized plan of care. Orders can be entered from anywhere with an Internet connection, and the system is supported by another tool that provides templates for progress notes.

Three months later, in November, Shawnee Mission began using Interdisciplinary Plan of Care (IPOC). Nurses use this system to develop a patient's plan of care, including all the specialists involved in that plan, such as dieticians and physical therapists. As with the CPOE system, nurses create a plan using a best-practices module and use the system to track progress against the plan and make adjustments.

In February, Medication Positive Patient Identification (mPPID) was added to the hospital's expanding technology toolbox. The rolling computer workstations that nurses take from bedside to bedside now include an mPPID barcode scanner. Medications are dispensed to nurses from a machine, based on the physician's orders. At the bedside, nurses scan the patient's armband and scan the barcode on the medication to verify it matches the medication and dose prescribed.

But wait, there's more. With all these systems in place, the hospital can upgrade to "smart" equipment that communicates real-time patient information to those systems. In March, all the hospital's IV pumps were replaced with next-generation smart IV pumps that are wirelessly connected to the server. Nurses choose IV drugs from the pump's library of drugs, and the pump helps calculate the flow rate. The pump constantly transmits data to the server, so that nurses can run a report at any time to see the progress of an IV. 

In April, the hospital started using new 12-lead EKGs that transmit results to the server, providing another piece of real-time diagnostic data that can be viewed remotely. In addition to providing up-to-the-minute patient data, smart equipment like this enables sophisticated tracking and trending of data for internal reporting and regulatory purposes (which leads us right back to the big demand for health informatics specialists).

All these computerized systems and tools offer many advantages, including increased patient safety and more efficient communication between providers. But implementing all these high-tech tools at Shawnee Mission required extensive training and teamwork. For health care professionals who are digital immigrants (meaning they didn't grow up in the digital age), the integration of all these tools into their practice requires the cultivation of a robust set of digital skills, as well the ability and willingness to learn and adapt as technology evolves.

Today's health care workers must be trained not just to use today's computerized tools, but also to have sufficient digital fluency to integrate upgrades and new tools into their workflow. The time has come when everyone involved in patient care, at every level and in every department, must interact with technology every day. Even for digital natives who are joining the health care field, health technologies aren't something that can be can be learned haphazardly or by trial and error. These technologies require highly specialized, up-to-date digital fluency. 

terça-feira, 3 de julho de 2012

Study Reveals Early Intervention of Physical Therapy Reduces Healthcare Utilization and Costs


Posted by  on June 4, 2012 · Leave a Comment 

Louisville, Kentucky (PRWEB) June 01, 2012
Principal members of the Evidence In Motion (EIM) faculty were part of a groundbreaking study that uncovered a positive correlation between early physical therapy and a reduction in both subsequent healthcare and costs. The study’s lead author, Julie M. Fritz, PT, PhD, ATC, was assisted by EIM’s John D. Childs, PT, PhDTimothy W. Flynn, PT, PhD; and Robert S. Wainner, PT, PhD.
The research team’s findings were published online ahead of the June issue of SPINE, a publication of professional health information for physicians, nurses, specialized clinicians, and students.
The study was designed to gain a better understanding of the value of referring patients with low back pain (LBP) from primary care to physical therapy and evaluate the effects of early physical therapy intervention on outcome, subsequent healthcare, and costs.
The research was based on data from 32,070 patients who received a recent LBP primary care consultation. Of the overall data sample, 7% received physical therapy treatment within 90 days. Researchers then assigned those referred to physical therapy to one of two groups: early physical therapy treatment – within 14 days of the consultation, or delayed physical therapy treatment – within 15-90 days of the consultation. At the end of the study, participants in the early intervention group experienced a decreased risk of further treatment such as advanced imaging, additional physician visits, surgery, injections, and pain-reliever medications. The study also revealed that during the 18-month follow-up period, medical costs for the early treatment group were $2,736 per patient lower than the group that delayed physical therapy.
“Research has established that high quality physical therapy results in measurable, positive changes in outcomes for patients with musculoskeletal conditions such as low back pain,” states research contributor John Childs, PT, PhD. “However, this is one of the first studies to show that early referral to physical therapy reduces LBP-related and overall health care costs as well. In particular, there were important reductions in the use of expensive and sometimes risky procedures such as drugs, surgery, and imaging.”
The study was supported by grants from the Orthopaedic and Private Practice Sections of the American Physical Therapy Association, the American Academy of Orthopaedic and Manual Physical Therapists and by a Texas State University faculty grant.
About EIM: EIM is an educational institution committed to creating and promoting a culture of evidence-based practice (EBP) within the physical therapy profession. Our mission is to elevate the physical therapy profession and the role of physical therapists in healthcare delivery. For more information, please visit EvidenceInMotion.com.
Related posts:
  1. Talk therapy reduces back pain
  2. High-level physical activity in childhood seems to protect against low back pain in early adolescence
  3. EIM Announces New And Improved Manual Physical Therapy Certification
  4. dherence to Clinical Practice Guidelines for Low Back Pain in Physical Therapy: Do Patients Benefit?
  5. A randomized trial of behavioral physical therapy interventions for acute and sub-acute low back pain

quinta-feira, 21 de junho de 2012

How Cities Can Help Fight Obesity



How Cities Can Help Fight Obesity
Active Living Research
Today’s post is co-authored with my colleague Marissa Ramirez, consulting project manager for sustainable communities at NRDC.
On Sundays in Ferguson, Missouri, the community encourages kids to play in the streets by closing them off to cars and turning them into temporary "parkways." Streets are closed in different neighborhoods each week as part of the city’s “Live Well” initiative for health. This is a great idea: studies show that children with regular access to parks and outdoor space have lower prevalence of obesity by 20 percent.
Ferguson’s initiative shows that there are simple things we can do at the level of our own neighborhood to improve quality of life and fitness. When we think of improving our health, we sometimes think that the entire burden is on individuals to alter lifestyles, which many people find discouraging. But, as we’ve reported before, steps taken by communities can make a big difference in making healthy lifestyles easier. 
We now have additional support for this point from a new report by the Bipartisan Policy Center and a recent article from US News & World Report, both published earlier this month. We also have a recently-revamped website that is filled with useful information on community health and active living.
First, the Bipartisan Policy Center’s new report, “Lots to Lose: How America’s Health and Obesity Crisis Threatens our Economic Future,” repeats the warning that growing obesity rates are a serious problem that extends to not only the well-being of our children but also to our economic security, because of health care costs. The core of the report provides specific prevention- and community-based recommendations based on best practices and organized into four categories: families, schools, workplaces, and communities. While the categories are interrelated, many readers of this blog will be particularly interested in the recommendations for communities:
  1. Train health care professionals in nutrition and physical activity
  2. Expand a “prevention-workforce” by providing training also to non-clinical, community health workers
  3. Provide incentives for community health services such as diabetes or weight loss education
  4. Improve menu options at large institutions, shifting food supply chains towards healthier options and better prices
  5. Promote positive nutrition and fitness examples at public institutions
  6. Use existing infrastructure assets to promote more local opportunities for physical activity
  7. Make creative use of technology, such as games, pedometers, or apps locating walking and recreation spots
  8. Incorporate physical activity and healthy transportation guidelines into construction codes and planning policies
Ferguson’s street closings for kids are a great example of how recommendation six can be implemented. Because the city used existing infrastructure, it was able to create new recreational space immediately at no additional cost.
The report and recommendations were released by former Secretaries of Agriculture Dan Glickman and Ann M. Veneman and former Secretaries of Health and Human Services Donna E. Shalala and Mike Leavitt. The leaders called attention to the country’s mounting health care spending, which is expected to reach $4.6 trillion dollars annually and consume almost 20 percent of GDP by 2020. The report urges the public and private sectors to collaborate in creating healthy families, schools, workplaces and communities, emphasizing practices that can be implemented on a large scale and help reduce obesity in the US.
While the BPC’s report does not especially focus on the effects of community design, Rachel Pomerance’s article in US News does. In particular, she features our friend Dr. Richard Jackson,author of two recent books and host of a current PBS series on the connections between design and health. Jackson particularly stresses the importance of walkable places to improving fitness and reducing risk of obesity-related disease such as diabetes.   
Pomerance’s article includes five tips for people interested in nurturing health in their communities:
  1. Start with youth, improving school lunches and periodically measuring kids’ health
  2. Rethink transportation options, considering walking when feasible
  3. For people who are moving, consider a neighborhood where you can use transit, which encourages walking at the beginning and end of trips
  4. “Complete the neighborhood,” by taking advantage of opportunities to add mixed-use amenities and local conveniences to existing places
  5. Press government agencies and homeowners’ associations for health-oriented improvements such as sidewalks and bike lanes.
Pomerance highlighted a study we also reported here, showing that users of Charlotte’s light rail service lost weight and reduced their risk of obesity by 81 percent compared to before they began using the system.   
Finally, Active Living Research, a program of the Robert Wood Johnson Foundation, has redesigned its information-laden website, which we highly recommend for those interested in community health and fitness. On the home page, for example, you will learn that kids who live near heavy traffic will have a five percent increase in Body Mass Index, on average, compared to those who don’t; that teens in poor neighborhoods are 50 percent less likely to have a nearby recreation facility; that kids who are physically active have higher grades in schools.  (Some of these facts are also succinctly summarized on the very useful website of WalkBoston, which we noted earlier.) 
Even better, if you are a practitioner in the field interested in exploring these issues in depth, the site has convenient links to resources on such subjects as the role of schools in promoting fitness, the state of observational research on physical activity in various specific contexts, and trends in walking and bicycling. There are research papers and briefs, webinars and videos, slide presentations, recommended policies, information on health impact assessments, and more, including the organization’s blog.
It’s great to see these issues gaining traction. Here’s a really fun video (with a nice blues band in the background) of a “Sunday Parkway” similar to Ferguson’s, but in Portland:
This post originally appeared on the NRDC's Switchboard blog.

quarta-feira, 20 de junho de 2012

Seven Habits of Highly Ineffective People

Contributor:  Process Excellence Network
Posted:  06/18/2012  12:00:00 AM EDT  | 
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Rate this Article: (4.3 Stars | 36 Votes) 


PEX leader are required to wear a variety of hats combing iimpressive technical knowledge with the ability to inspire and lead people through what can challenging circumstances. While all leaders might like to be a fusion of the visionary Steve Jobs and the Six Sigma architect Mikel Harry, it might be easier to recognize the habits that people have that make them ineffective leaders. 
Here are PEX Network’s 7 habits of highly ineffective people – emulate them at your peril!
Habit 1: Egotistical
Yes, you worked hard on a project. Yes, you're pleased with the result. But so is the rest of the team that worked with you. Giving credit where credit is due, and ensuring success is shared among workers will spark motivation and engagement, boosting productivity, and ultimately reflect better on you as a result. Ego itself can drive people to take risks and achieve, but left unchecked it makes for a highly ineffective leader.
Habit 2: Bad Temper
Some employees would be enough to try the patience of a saint, but a bad temper makes for an equally bad leader. If you're one who snaps at workers who come to you with a problem, or react badly when a minor mistake is make, it could be time for some anger management. Practice patience and education in the work place, save the bad temper for kick boxing lessons on the next away day. A good old fashioned deep breath should do the trick.
Habit 3: Poor Listener 
So, if you could talk to Peter about getting those numbers over to me by 5pm so I can send them to accounts in the morning ... oh sorry, were we talking about something else? In all seriousness, hearing and listening are two different things. A poor listener will hear the sounds of those around them, without actually listening to what they are saying. Despite what CVs say, not all employees are blessed with good communication skills, making being a good listener a highly important skill. After a conversation, take a second to think what has actually been said. If you're not sure, ask again.
Habit 4: Bully 
All too often bullying creeps into the workplace.  There is nothing wrong with wanting a task done right, getting your point across, or paying close attention to employees who are not performing.  A bully takes this one step further, often with results that are far less than desirable. Take a second to think about how it can be received by other people, then change the approach as needed.
Habit 5: Micromanager 
You wouldn't walk into a cafe and ask for coffee to be served at 127 degrees, stirred seven times clockwise with the handle positioned at a right angle to the edge of the table. So why do it in the work place? Classic signs of micromanagement include a resistance to delegating, spending too much time overseeing the work of others instead of doing your own, and seeing the small imperfections, rather than the larger picture.
Habit 6: Disorganised 
Being disorganised is not the sign of a bad leader; it is the sign of an ineffective one. Nor is being disorganised simply characterised by a messy desk and turning up three minutes late to each meeting, although neither should be encouraged.  Organisation is about planning ahead, making provisions for different possible outcomes and having a clear understanding of what needs to be done and how this will be achieved. How people do this is up to them.
A disorganised leader, defined as "lacking order or methodical arrangement or function", will not only not know something is going wrong, but be surprised with no clue how to fix it when it happens.
Habit 7: Defensive
Organisations are not dictatorships – or the most effective ones are not at least. You've taken the care to hire smart people, so don't be defensive or surprised if they seek to enquire about your decisions or suggest an alternative.  Defensive leaders assume people are incapable of leading themselves and must be managed at all stages. 
Yes, everyone likes to think they're always right, but a good leader should recognise this is not always the case and work with the skills and vision of others.

segunda-feira, 18 de junho de 2012

Marketing na Saúde: Criar comunidades na saúde



Autor: Paulo Morais Artigo publicado no Marketing Portugal

Blogar – uma experiência terapêutica
Diversos autores defendem que para os utentes, “blogar” pode ser uma experiência terapêutica. Um profissional de Saúde pode referenciar um site na Internet a um doente com diabetes e esse mesmo site pode ter sido criado pelo profissional de Saúde ou por uma entidade credível. Embora esta acção exija investimento, é algo que se for generalizado e bem pensado poderá facilitar a vida a muitos profissionais de saúde e a muitos utentes (Cohen (2007) .
Conheço diversos casos que se aproximaram do “apoio virtual” para tentar contornar algum tipo de doença. E essa mais-valia não deve ser desprezada. Prescrever comunidades a doentes com determinadas patologias pode ser muito valioso.
Esta atitude irá fazer com que o utente tenha a Informação que precisa, 24 horas por dia, 7 dias por semana e, mais do que a informação tem “do outro lado” alguém que tenha vivido experiências similares. Este espaço pode promover a interacção entre pacientes que se ajudam entre si. Os utentes podem comentar “posts” do profissional de saúde para partilharem problemas e soluções que tenham detectado.
Já conheço o argumento de que os idosos não estão na Internet como tal, devemos também direccionar a comunicação para os seus  cuidadores.
Um simples blogue pode ser uma excelente fonte de partilha de Informação e interacção entre utente – profissional de saúde e/ou entre utentes.
Em Portugal, tendo em conta a classe médica envelhecida com 41% dos médicos com idades acima dos 50 anos, temos que precaver alguma resistência pois o número de utilizadores médicos, na Internet, só agora começa a ganhar a verdadeira dimensão todavia, outros profissionais de Saúde podem dar ( e têm dado) um contributo fundamental para o desenvolvimento da “saúde na web”.
A Internet tem o maior impacto na comunicação com o utente
Segundo Leaffer (2006),  a Internet tem provavelmente, o maior impacto na comunicação junto do consumidor de cuidados de Saúde.
A Internet está a criar grupos/comunidades de pessoas com objectivos comuns, que partilham Informação sobre Saúde, medicamentos e profissionais em qualquer altura e em qualquer lugar. A riqueza da Informação disponível na Internet veio melhorar a dinâmica entre utentes. A Informação agora está disponível a todos, da mesma forma.
Os utentes vão poder avaliar médicos, clínicas e hospitais via Internet, para o bem e para o mal. Os hospitais vão ter que se adaptar a esta conjuntura e criar espaços com indicadores sobre o mesmo, como por exemplo, cirurgias mais realizadas, índice de mortalidade, custos de hospitalização, etc (Meyer et al, 2005).
Lei da comunicação no sector da Saúde
Para finalizar, é importante referir que no Sector da Saúde em Portugal existem leis que impedem que se direccione determinada comunicação técnica para o público em geral – Os medicamentos cuja dispensa depende obrigatoriamente de receita médica só podem ser anunciados ou publicitados em publicações técnicas ou suportes de Informação destinados exclusivamente a médicos e outros profissionais de Saúde (Decreto-Lei n.º 100/94, de 19 de Abril).
Tendo em conta a quebra de barreiras na comunicação que a Internet veio criar, as organizações, publicas e privadas, têm tentado criar “guidelines” para a utilização destas soluções. A Division of Drug Marketing, Advertising and Communications (DDMAC) e algumas companhias farmacêuticas têm-se juntado para encontrar directrizes nesta área (Arnold, 2009).
Mais informação = melhor tratamento
Relativamente à questão controvérsia  sobre se a Internet torna os utentes mais informados, Leaffer (2007) assume claramente que, com o acesso à informação sobre os seus próprios diagnósticos, medicamentos e resultados de testes de laboratório, os consumidores estarão mais bem informados sobre seus planos de tratamento, estarão mais motivados e isso fará com que cumpram o tratamento prescritos contudo, não podemos ignorar o perigo da má (ou carência) de informação neste sector.
Por fim, no congresso Internacional da World Wide Web, em Madrid (in Caetano, 2010), verificou-se que em 2008, a faixa etária com maior crescimento, no que diz respeito a utilizadores de Internet, estava nos indivíduos com mais de 70 anos.
Uma investigação que reuniu especialistas de três universidades americanas (Harvard, Wisconsing-Madison e North – Western) demonstra que o uso de Internet ajuda na prevenção do envelhecimento cerebral, mantendo o cérebro activo.
O poder está cada vez mais nas mãos do utente e “guerras” como a da precrição por DCI fazem com que o utente se confunda e tenha que se responsabilizar pelo seu bem-estar.
A Internet impulsiona os utentes a procurarem alternativas e uma segunda opinião. Citando um doente brasileiro de 44 anos (in Exame, 2011) “A maioria de nós tem opiniões sobre qual Marca de carro é mais confiável mas, se somos notificados de que precisamos de um joelho artificial ou outro tipo de prótese, deixamos a decisão nas mãos do médico”.
Confiança na Saúde é indispensável
Gostava de realçar que sou defensor de um doente mais informado todavia, a relação de confiança entre utente e profissional de saúde nunca deve ser posta em causa.

Análise SWOT para o Marketing Pessoal


Análise SWOT para o Marketing Pessoal

Autor: Paulo Morais Artigo publicado em MKTPortugal
Num outro artigo para o Marketing Portugal, escrevi sobre o plano de presença online. A análise referida neste artigo (S.W.O.T.), pode ser enquadrada no processo de planeamento (adaptando-o ao Marketing Pessoal) à medida que vamos efectuando o diagnostico de situação (ponto 1), mas, comecemos pelo inicio.
Para os profissionais de Marketing e de Gestão, a análise S.W.O.T não é novidade e a ideia deste pequeno artigo não é explicar a sua aplicação no mundo empresarial, mas sim, no nosso Marketing Pessoal, no âmbito online (embora, em termos de metodologia, se consigam retirar diversas ilações para o mundo “offline” e para o universo empresarial).
No âmbito do Marketing Pessoal, a análise SWOT não tem uma aplicabilidade muito diferente do mundo empresarial, porque, a sua missão baseia-se em objectivos idênticos;
  • Efectuar uma análise interna (pessoal) e externa (ambiente);
  • Identificar “factores críticos de sucesso” e definir prioridades;
  • Preparar acções e prever obstáculos;
  • Aproveitar oportunidades e tentar garantir o sucesso.
A SWOT permite-nos fazer uma analise de ambiente a 2 níveis;
  • Interno – Pontos Fortes (S) e os Pontos fracos (W)
  • Externo – Oportunidades (O) e as Ameaças (T)
Para que a análise seja enquadrada na “cultura web 2.0″,  devemos ter em conta uma premissa essencial –  temos que ter uma predisposição natural para partilhar e acrescentar valor à nossa rede sem, forçosamente, querer algo em troca. Quanto maior for esta predisposição, maior é a probabilidade de sucesso. O retorno e os resultados devem acontecer com naturalidade.
No âmbito do Marketing Pessoal Online, sem acreditar em fórmulas milagrosas para atingir o sucesso, devemos dar maior destaque aos nossos pontos fortes para aproveitar as oportunidades e enfrentar as ameaças, porém, devemos ter um trabalho “offline”, consciente, que nos permita aperfeiçoar e melhorar os nossos pontos fracos, tornando-nos cada vez melhores.
Fases da análise S.W.O.T.
1º Fazemos análise aos nossos pontos fortes (S)
  • Quais as nossas competências?
  • Quais as nossas mais-valias?
  • Que tenho para dar aos outros?
  • No que sou diferente?
  • No que é que me destaco?
2º Fazemos uma análise dos nossos pontos fracos (W)
  • Que aspectos pessoais e profissionais tenho que melhorar?
  • Que erros tenho cometido e como melhorar?
  • O que posso fazer e não tenho feito?
  • Quais as minhas características de personalidade/comportamento mais prejudiciais ao meu desempenho?
3º Analisamos as oportunidades da envolvente (O)
  • Quais as tendências?
  • Que “mercados” ainda posso explorar?
  • Como pensam as pessoas sobre determinado tema?
  • Como esta a evoluir a sociedade, dentro da minha área?
(será interessante complementar com alguns estudos e dados estatísticos, para além da nossa percepção)
4º Analisamos as ameaças da envolvente (T)
Fazemos o exercício igual ao ponto 3, mas com foco nas ameaças.
  • Qual a concorrência que temos? (quantidade e qualidade)
  • Como está o ambiente/mercado ao nível da saturação na minha área?
  • Quais os cenários que podem afectar o meu desempenho?
  • Quais os indicadores que podem interferir no meu sucesso? (sejam indicadores macro-ambientais, indicadores online, indicadores das próprias redes sociais, etc.)
À medida que vão surgindo respostas, vamos colocando nos quadrantes da S.W.O.T.
É frequente que existam demasiadas respostas para cada quadrante da S.W.O.T. Se for o caso, pode ser muito útil criar uma tabela de prioridades que nos permite atribuir um valor a cada resposta, sendo, por exemplo, 1 – pouco importante e 3 – muito importante.
No exemplo utilizei 2 respostas (exemplos) por área, mas, se tivéssemos centenas de respostas, o procedimento seria o mesmo.
Apesar de se destacarem (definindo como prioritárias) algumas das respostas encontradas, não devemos ignorar por completo as outras, porque, por exemplo, podemos ter uma ameaça com 1 de impacto na reputação online, mas com uma tendência de 3, que dará um valor total de 4, ou seja, aparentemente não é uma resposta prioritária, porém, é uma ameaça que deve ser bem analisada tendo em conta a sua tendência. Quanto mais variáveis incluirmos e quantos mais níveis de prioridade definirmos, mais rigorosa é a nossa análise.
É igualmente importante perceber que o “mundo online” é muito dinâmico, como tal, é aconselhável que a análise SWOT seja flexível e actualizada com alguma frequência, dependendo dos nossos objectivos e necessidades.
Neste caso, coloquei o Impacto na reputaçãoa Tendência e a Probabilidade de ocorrênciacomo as variáveis a analisar, mas, estas variáveis podem (e devem) ser adaptadas em função das necessidades da análise, ou seja, antes de qualquer passo para a análise devemos saber responder à questão – “Para que quero fazer esta análise?” . As respostas podem ser as mais variadas, como por exemplo;
  • Procuro emprego
  • Quero evoluir profissionalmente
  • Quero aumentar a minha rede de contactos
  • Quero conseguir ser influente na minha rede
  • Quero aumentar a minha visibilidade pessoal
Assinalei a verde o que nos é favorável (Pontos fortes e Oportunidades) e a vermelho o que nos é desfavorável (Pontos Fracos e Ameaças)
Analisando a tabela de prioridades, podemos concluir que me devo focar, essencialmente;
  1. No facto de ser dinâmico (ponto forte)
  2. No facto de ser Social (ponto forte)
  3. No facto de ser Teimoso (ponto fraco)
  4. No facto do recrutamento online estar em crescimento (oportunidade)
  5. No facto de existirem cada vez mais utilizadores (ameaça)
Resumindo – Devemos com esta análise, ser capazes de utilizar os nossos pontos fortes paracombater as ameaças e tirar proveito das oportunidades, ou seja, no exemplo utilizado, devo tirar proveito das minhas competências como social e dinâmico para tirar proveito do recrutamento online estar em crescimento, tendo em conta que um dos meus objectivos é a busca de um novo emprego. Devo ainda aproveitar esses meus pontos fortes para me diferenciar do facto de existirem cada vez mais utilizadores. Por outro lado, devo trabalhar o meu ponto fraco (ser teimoso), para que se transforme, eventualmente, num ponto forte.
Interessa fazer com que a minha rede percepcione as minhas qualidades e competências. Quanto mais foco dermos a estas características, maior é a nossa probabilidade de sucesso.
Por outro lado, não nos devemos tornar “obcecados” para esconder os nossos pontos fracos. Todos os temos e o primeiro passo é ter humildade para os reconhecer.
Não vale a pena fazer análises e planear se não for para agir, por isso, faça a sua análise epotencialize os seus resultadospartilhando-os com a sua rede.
Não vá para a a sua rede dizer que é “isto ou aquilo”, que” faz e que acontece”. Arranje uma estratégia, inteligente, para que a sua rede percepcione os seus pontos fortes sem ter que os dizer, directamente.
Votos de sucesso!